It’s important to wash your skin every morning when you wake up, immediately after exercise, and at night before you go to bed to remove the build up of excess oils, dirt and toxins. Wipe your face with a white face cloth after a day at the office and you’ll get an idea of how many pollutants you’re exposed to.
It’s important to make sure your facial wash is pH balanced and doesn’t include harsh foaming agents like SLS (sodium lauryl sulphate) or SDS (sodium dodecyl sulphate). Do a quick Google search on these ingredients and you’ll discover why you’d never want to use a product containing them. Aside from speculation about links to cancer, it is well known that they dry out the skin causing it to look dull and feel tight.
Lqd wash is a strong non-foaming face wash that doesn’t contain SLS or SDS. It’s PH-balanced to remove excess oils, so it won’t dry out your skin. Packed with aloe vera to moisturise and rejuvenate, and vitamin E to help neutralise free-radical damage.
reveal the real you
A scrub or exfoliant is a necessary part of any skin care regime. It serves two purposes. To remove excess oils and to remove the dead skin cells that populate the outer layer of the skin making it appear dull.
There are two types of scrubs, one is mechanical incorporating abrasive beads and the other is chemical using either AHA (alpha hydroxy acid) or BHA (beta hydroxy acid) products. The best and most effective men’s scrubs incorporate both the mechanical and chemical elements.Lqd Scrub has been designed specifically to rejuvenate the naturally occurring collagen in your skin. Containing 12% glycolic acid and being micro-bead based, it quickly removes old skin cells and excess oil that blocks pores, revealing a fresh new look and feel to your skin.
no more beard
Most men aren’t aware that shaving foams are designed to irritate and raise hair follicles to produce a closer shaving experience. This however causes considerable trauma to the skin, and for many people results in either razor burn or a red irritated rash. Traditionally creams produce a better shave, but tend to clog the razor which is frustrating. Now you can enjoy a completely new shaving experience.
Lqd shave is a shaving cream with no irritants that rinses clean from the razor every time, is packed with calming aloe vera and will provide your closest shave ever.
the calm before the storm
Most calming products actually use menthol, a known skin irritant, to achieve the feeling of cooling. A further problem with menthol is its skin drying properties.
We have sourced a recently developed and highly awarded ingredient SymSitive® 1609 (pentylene glycol, 4-t-butylcyclohexanol), proven in clinical studies to reduce redness and skin irritation four times faster than other products. This innovation has enabled us to develop the first fast acting, soothing and calming lotion in Australia, formulated specifically to minimise redness and irritation after shaving.
Lqd calm’s unique soothing formula quickly penetrates the skin with vitamins and antioxidants vital to the repair of damaged skin.
let your skin drink and be merry
If there was one driving force for me to create a skin care range it was the complete lack of a good quality men’s moisturiser on the market. Over the years I have tried as many as fifty different products, both men’s and women’s brands. Most men’s products use a gel-based formula that is quickly absorbed, but tends to pull and tighten the skin. While some women love to have taught skin, every man I know wants a product that makes his skin feel like it’s taken a breath of fresh air.
Lqd hydrate is markedly different from every other product on the market and I’m confident that once you use it, you’ll never go back. Not only does it feel great, it’s also a much-needed tonic for your skin. Packed full of antioxidants to fight free-radical damage, vitamins C and E as well as aloe vera, green tea, witch hazel and chamomile, it delivers potent protection from harsh urban elements such as pollution, smoking and air-conditioning.